Two Major Trends in the Pet Supplies Industry

Smart products for pets surging ahead

According to Skyquest, European and American consumers are very receptive to smart pet supplies, with more than 52% of U.S. adults and 67% of Europeans having purchased smart devices.

Meanwhile, Statista's demand growth for pet smart products in Europe and the United States is more than 100% year-on-year, especially as consumers in Europe and the United States attach greater importance to the lifestyle and health of their pets, which in turn pulls the demand for smart products up. The trend is gradually moving towards intelligent, healthy and humanized pet supplies. Specific categories include smart water dispensers, automatic pet feeders and smart drying boxes.

With the future popularization of smart pet products and the change of people's concept of scientific and efficient pet keeping, it is foreseeable that the pet economy in overseas markets will usher in new upgrades and development.

Higher premiums for design-oriented products

After a long period of market education, consumers have a clear understanding of the pet product category itself, and the attributes of counter-economic cycle and strong emotional demand make the pet track hot. Among them, the market increment mainly comes from the consumption upgrading of young groups, such young consumers have their own unique circle consciousness, are willing to accept novelty brands and products, and can afford higher brand premiums.

In the pet supply industry, well-designed products have global appeal. Regardless of the country, pet owners love aesthetically pleasing and decorative products. Through great design, brands can reach international markets and attract more consumers, thereby increasing product sales and premiums.And many pet products overseas brands are also very focused on product and website design aesthetics, such as Petsuper, a brand in the middle and high-end market, to create a technology-led pet smart supplies.

In conclusion, the market for pet smart products is expanding rapidly, thanks to consumers' growing interest in pet health and smart lifestyles. Additionally, design-savvy goods command a higher premium, suggesting that consumers are willing to pay a higher price for products with design and aesthetic value. As the pet industry continues to evolve, we can expect a more diverse and personalized market environment.